Kevin Lynch
Content & Brand Strategy, Creative Leadership
Over a career spanning global technology, SaaS, and media brands, I have consistently turned strategic vision into measurable business results representing over $6 billion in aggregate revenue and enterprise value creation.
$1B+ Revenue — Microsoft Black Friday Campaign
Online retail
Created and executed the “Let the Fun Begin” campaign that drove the highest site traffic in Microsoft online retail history, generating over $1 billion in sales from Black Friday through Cyber Monday.
Projects & Results
1M Developer Sign-ups — Cloudinary
SaaS
Built the go-to-market narratives and campaigns that delivered one million developer sign-ups in 15 months, one every 35 seconds, fueling ARR growth from $118M to $135M and cementing unicorn status.
$2.25B Acquisition — Wrike Brand Refresh
SaaS
Led the brand refresh that won “Campaign of the Year,” earned Forrester Wave leader status, drove ARR past $140M at 30% reduction CAGR over two years, that directly positioned the company for a record $2.25B acquisition by Citrix.
100+ Microsoft Retail Stores across North America and Australia
Retail
Created persona-focused messaging for video games, accessories, and product launches with direct sales impact.
$2.2B Fiscal year — Microsoft Surface Launch
Enterprise
Product launch that doubled quarterly Surface revenue from $400M to $893M and lifted full-year sales to $2.196B, a 157% year-over-year increase that established Surface as a major Microsoft revenue pillar.
$2.85B Valuation — Motive rebrand
Logistics / Fleet Management
Rebranded KeepTruckin to Motive, opened multi-sector expansion that drove 70% annualized growth, pushed ARR to $157M, and attracted $340M in funding, lifting valuation from $2B to $2.85B in under a year.
Manifesto: the AI paradigm shift
Challenge industry-standard positioning statements and strip away the sameness to create content so clear and charismatic that it becomes magnetic.
Have the content chops required to ensure quality and the technical chops required to build systems.
It’s difficult in a distracted world to cut against the grain, to be brave enough to strive toward clarity and substance, but there is no alternative. People hunger for what’s real.
Authenticity, trust, and delivering substantive messages and experiences; that’s what all audiences demand.
Technologies are tools, not substitutes for human creativity and style.
Use AI not to create pieces. Use AI to create systems that create the many pieces that create a unified whole at scale.
All marketers have access to the same tools, techniques, and tactics. The differentiator is strategy, then figuring out which tactics make sense to execute that strategy.
A sample of some of the logos Kevin Lynch has worked with.
Infographics, ebooks, and email marketing campaigns that helped Bolt make online payments a reality.
Some of the most influential players in the digital and tech marketing industry define the marketing industry’s key terms.
Rebranded financial firm RoseRyan. Original brand voice and a new visual identity to help take their clients "further, faster.”
An estimated 1B users, Viber wanted to expand its presence in the US market by connecting next-wave media consumers with alternative media sources and experiments in narrative form.
In the leap from 2M to 3M, accomplished in only 15 months, a new user signed up every 35 seconds.
Crafted messaging for Mpowered Health, providing every American with a centralized healthcare management solution.
Performant display ads (Programmatic): A 0.5% CTR is considered excellent for display ads Industry average is just 0.10%.
Presenter at LA E-commerce Summit
Selected most-searched keywords to create an SEO-focused YouTube channel that improved discoverability.
Testimonials
"Kevin’s mind is something I wish I could copy and carry around with me when I need a bit of brilliance..."
Craig Grant, Product, AWS
"I miss working with Kevin. You would too if you ever collaborated with him."
David Dell’Agostino, Senior Product Designer, Boston Scientific
"…whether it was long-form, short form, humorous, informative, or something in between, Kevin tackles it all with intelligence, brevity, and wit."
Jamarie Milkovic, Executive Creative Director, Synopsys
"He asks the right questions, pays attention to the details that matter, and loves what he does."
Shahraiz Tabassam, Director of Product, Edge
Samples
About
Kevin Lynch is a content and brand strategist. He's built content programs from scratch for three SaaS companies, led creative teams in the US, China, Ireland, and Pakistan, and partnered with brands including Microsoft, HP, American Express Publishing, and Thomas Keller Restaurant Group.
His work spans enterprise software, luxury retail, travel, fintech, and consumer goods. Kevin architects editorial systems, messaging frameworks, and AI workflows that scale operations while preserving the human creativity that makes brands memorable.
A graduate of Creighton University, Universität Salzburg, and the University of Iowa Writers' Workshop, Kevin has published hundreds of stories across international markets and brings a writer's sensibility to strategic leadership.