Kevin Lynch
Content & Brand Strategy, Creative Leadership
I craft content and brand strategies that meld creativity with technical rigor for stories people remember and a level of operational excellence competitors envy.
Manifesto: the AI paradigm shift
Challenge industry-standard positioning statements and strip away the sameness to create content so clear and charismatic that it becomes magnetic.
Have the content chops required to ensure quality and the technical chops required to build systems.
It’s difficult in a distracted world to cut against the grain, to be brave enough to strive toward clarity and substance, but there is no alternative. People hunger for what’s real.
Authenticity, trust, and delivering substantive messages and experiences; that’s what all audiences demand.
Technologies are tools, not substitutes for human creativity and style.
Use AI not to create pieces. Use AI to create systems that create the many pieces that create a unified whole at scale.
All marketers have access to the same tools, techniques, and tactics. The differentiator is strategy, then figuring out which tactics make sense to execute that strategy.
3M Developer Campaign
SaaS
Built go-to-market narratives and ad campaigns that garnered 1M developer sign-ups. The leap from 2M to 3M was accomplished in only 15 months, a new user signed up every 35 seconds.
Projects & Results
Brand Voice Architecture
Global Brand
Architected comprehensive brand messaging frameworks and style guidelines for global companies from scratch. Established editorial standards, narrative foundations, and GTM messaging that enabled teams to operate independently while maintaining brand consistency.
“Let the Fun Begin.” The $1B Black Friday Campaign
Online Retail
The Black Friday campaign for Microsoft Online Store, a site visited by 170M+ annually. The campaign generated $1B in online sales through compelling product storytelling and audience-centric messaging.
Global Advertising Content
Retail
Generated impactful, concise copy for 100+ Microsoft Retail Stores across North America and Australia. Created persona-focused messaging for video games, accessories, and product launches with direct sales impact.
Multi-channel Content Engines
Enterprise
Built and operationalized scalable content engines from strategy to execution across multiple channels always staying on or under budget. (Largest budget: $600K)
Brand and Rebrand
Midsize / Enterprise Organizations
Directed complete company rebrand, including messaging architecture, website content redesign, and brand voice guidelines. Built content function from scratch, hired and led 16-person creative team, and established scalable editorial systems.
A sample of some of the logos Kevin Lynch has worked with.
Infographics, ebooks, and email marketing campaigns that helped Bolt make online payments a reality.
Some of the most influential players in the digital and tech marketing industry define the marketing industry’s key terms.
Rebranded financial firm RoseRyan. Original brand voice and a new visual identity to help take their clients "further, faster.”
An estimated 1B users, Viber wanted to expand its presence in the US market by connecting next-wave media consumers with alternative media sources and experiments in narrative form.
In the leap from 2M to 3M, accomplished in only 15 months, a new user signed up every 35 seconds.
Crafted messaging for Mpowered Health, providing every American with a centralized healthcare management solution.
Performant display ads (Programmatic): A 0.5% CTR is considered excellent for display ads Industry average is just 0.10%.
Presenter at LA E-commerce Summit
Selected most-searched keywords to create an SEO-focused YouTube channel that improved discoverability.
Testimonials
"Kevin’s mind is something I wish I could copy and carry around with me when I need a bit of brilliance..."
Craig Grant, Product, AWS
"I miss working with Kevin. You would too if you ever collaborated with him."
David Dell’Agostino, Senior Product Designer, Boston Scientific
"…whether it was long-form, short form, humorous, informative, or something in between, Kevin tackles it all with intelligence, brevity, and wit."
Jamarie Milkovic, Executive Creative Director, Synopsys
"He asks the right questions, pays attention to the details that matter, and loves what he does."
Shahraiz Tabassam, Director of Product, Edge
Samples
About
Kevin Lynch is a content and brand strategist. He's built content programs from scratch for three SaaS companies, led creative teams in the US, China, Ireland, Pakistan, and Israel, and partnered with brands including Microsoft, HP, American Express Publishing, and Thomas Keller Restaurant Group.
His work spans enterprise software, luxury retail, travel, fintech, and consumer goods. Kevin architects editorial systems, messaging frameworks, and AI workflows that scale operations while preserving the human creativity that makes brands memorable.
A graduate of Creighton University, Universität Salzburg, and the University of Iowa Writers' Workshop, Kevin has published hundreds of stories across international markets and brings a writer's sensibility to strategic leadership.